√ Give your production partner as much notice as possible about the upcoming brief. Even if you don’t have a completed brief to hand, give them a heads up. They’ll appreciate it and you’ll get resources pencilled into their schedule.
√ Write a clear brief with as much information as possible about the project and your expectations. Then make sure your production partner has understood what you need.
√ Communication is key. “Less is more” certainly doesn’t apply here. The more communication, the better the project will flow. And don’t keep your production partner in the dark. Being proactive means you can foresee potential risks and allows you to manage expectations.
√ Be honest. If you have any doubts about the project or are unsure about technical aspects, then go ahead and ask. Otherwise you may put the project at risk and miss the chance to learn something new. Silence isn’t golden.
√ Trust your production partner – unless it’s obvious that they’re doing a lousy job, and in that case, call us
X Don’t forget any of the brief basics. This really is key information and a project shouldn’t start without it.
X Don’t ignore any issues raised by the production partner, they could return to haunt you, so face them sooner rather than later, ask about possible implications and find solutions together.
X Don’t work with messy assets. When outsourcing the production of a project it is vitally important that assets are clear and organised in order to avoid confusion and help everything run smoothly.
X We know it’s tempting but don’t commit to unrealistic timings with your client. Be honest and clear with your production partner about real production time, feedback rounds and quality assurance, and make sure these are all included in the timing plan. If this does not happen you may deliver but you won’t deliver quality.
X Do not choose a provider based on price alone. Price is something to have in mind, sure, but your project deserves the highest quality, the best service, flexibility and clear communication.